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ARTICLE:

The "Everyday" Pricing LIE That's Killing YOUR Cash Flow

The all-too-common pricing LIE that's eating away at your cash flow is...


"Creating low-priced products is the BEST or the ONLY way to make the MOST money with your online business."


NO. This is a MYTH!

Not everyone is broke OR struggling to start their business, or pay the rent. Some marketers might say that the majority are ... but how do they *know* this?

Let me see some studies and statistics to back that up.

In contrast, most ad sources in the online business niche that keep detailed demographics on their audience report that the average Internet user is a 33 year old, single, college educated male, with an average income of $59,000 per year.

Not rich ... but far from broke, wouldn't you say?

The reason it SEEMS that most people online are broke is because they're the only ones who publicize it.

The reason your high-priced product isn't selling *isn't* necessarily because of the price. It could be your sales copy, your website design, or the type of prospects you're driving TO your site.

It could be any or all of those things ... and more.

The ONLY way to know, 100%, is to test. Leave your price the same, and change the other aspects of your sales site to try to get that conversion rate up.

Let lowering your price be the very LAST thing you do.

Realize that subscribers or prospects who're trying to get a discount out of you will tell you their entire life's story.

This usually includes how they and their dog are going to get kicked out onto the street by next month if they don't make something happen with the biz.

And sometimes, that's even true.

But ALSO realize that the people who DO have lots of money to spend *are not* going to sit there and broadcast it, like:

"Hey, I make $80,000/yr with my job offline, and I could pay $400.00 for this product today if you'd only please charge me that much!"

Puh-LEEZ.

The ones who do have money and like to -- or don't mind -- spending it JUST BUY.

Quietly, without a fuss, and usually, WITHOUT trying to haggle with you on price.


So Now, I Ask You...

Have you gotten more sales of your product without even a contact?

Or more hassling about your prices, requests for a discount or freebie, or messages from people telling you how much they want your product and will buy it "as soon as they get some money coming in?"

If you really think about it, my guess is, it'll be about 50-to-1, with the straight sales winning out.

Even if your prospects really ARE struggling to get their businesses making a profit, a large part of that group is *still* willing to PAY *YOU* -- someone who's already been there, done that, and knows the way out -- to help them through that rut.


The Lesson In All This?

Listen to your BANK ACCOUNT -- *NOT* your "prospects."

Cha-ching.

Article © 2003 by ... well, Harmony Major, of course. You'll be able to join the upcoming Marketing Twists blog SOON. But for now, just please continue reading the free e-business and marketing articles, and for heaven's sake -- enjoy. ;)