Testimonials from Clients:
I wavered for over six months - and lost countless thousands - because some friends told me there was no way to make any real money online.
It's simply not true!
I quit my job in September - just a few months after starting my site - and I've never looked back. Online marketing has been one of the best decisions I've ever made and your site was one of the places that inspired me most.
Len Foley
Author of the best-selling,
"Sales Without the Sucker Punch"
I have been a loyal subscriber to your ezines Harmony, and you are one of the very few that I trust and believe who exudes credibility and honesty. That's why I have stuck with you for about 3 years now.
I too am about to start my own Internet business soon, but I need a 'guru' to guide me along, and you are one of those whom I rate highly along with Terry Dean, Marlon Sanders, Jim Daniels, Phil Wiley who I truly believe are sincerely out there to help the public, and us newbies, and not just out to make a quick sale.
I aim to take this business full-time and I was hoping if you could be a 'mentor' and recommend me courses to get me going. If its one of your products that could get me goin', that would be great. I am hoping that one day I could do a Joint Venture with you, as I am already familiar with your honest approach to things.
Anything from you, even a simple piece of advice is worth its weight in gold.
Sincerely,
Mikhail Mansour
mikhail_mansour@hotmail.com
Harmony, in my heart you are one of the most honest and honorable people I have ever communicated with on line.
It appears to me that "some of your readers" are not very familiar with you as a person, and must have very little reason to write you on a personal level. You have always said what you thought/felt about any given issue/circumstance/organization, and you have always in my opinion been very up front.
It is my greatest hope that you will continue to be the "Harmony" I have trusted for over 2 years now ... after all ... where would us newbies be if we didn't have people of your integrity and experience to help guide us in our efforts on line & off line.
Warmest regards
J. Roger Bertrand
I have recommended products and ended up with the same kind of treatment (described in a past issue of my ezine). So much so that I no longer endorse products.
Until now.
I'm not sure if my market will respond but I will be happy to place links to your products on my site. Hope all is well with your family.
Joanne Black
JoanneBlack.com
My Dear Young Lady,
You are the first publisher that I know of who has been so forthright concerning a promotion that had some underlying facts. If everyone selling products on the internet adopted your standards what a great place it would be.
As I have said previously I have always found you to be as honest as the day is long and for that my dear, you can justly take a bow.
As long as I am around NEVER forget that I will gladly give you a testimonial anytime.
With every blessing
Your devoted fan,
Ken Burgess
CEO/FOUNDER
Keys4success.com
ARTICLE:
Trust Equals SALES: 3 NON-Sneaky Subliminal Methods to Gain Your Visitors' Trust
They're CRITICAL to increasing your site's sales. So let's get to it.
Your website visitors aren't going to trust you to deliver what you promise, if...
1) ... your site is a shambles.
When most prospects encounter an ugly site they leave, with the feeling that if the person doesn't care enough about the presentation of their site to make it attractive, easy to find stuff, and easy to read, your product will be the same.
For instance, if I can't find stuff on your site, why would I believe that I'd be able to find it in your product? If you have huge blocks of words that make your Web pages hard to read and understand, including typos galore, isn't it safe to assume that you care as much (or as little) about your product?
Most visitors make those same assumptions -- and hit the road.
Those that DO decide to give you the benefit of the doubt and stick around, they then do so with a jaded opinion of the quality of your work. You have to work harder -- a LOTharder -- to earn *back* their trust ... instead of simply taking measures to value it in the first place.
MORAL: If your site looks crappy, your visitors WILL NOT TRUST YOU.
When your visitors don't trust you, they WILL NOT BUY FROM YOU.
And without visitors who'd become customers, you *WILL NOT MAKE ANY MONEY*!
So fix up that site.
Your website visitors aren't going to trust you to deliver what you promise, if...
2) ... you're "a face without a name."
This isn't "Wind Beneath My Wings." Your site can't simply be a "beautiful face without a name". You'd better match that "beautiful face" (attractive, user-friendly design) with some contact info, or your visitors will think you have something to hide ... and not buy from you.
And rightfully so.
Tell them a little about you on your bio page. Put a picture up there, maybe. People love to see who they're buying from (and "talking" to).
TIP: In rare instances, a picture can decrease sales, so be sure to test everything always.
Just whatever you do, for Heaven's sake, be yourself.
Don't be Terry Dean. Don't be Jim Daniels. Don't be Damon Zahariades. And for heaven's sake, PLEASE don't be me.
All of these will lead to your demise.
Be yourself.
MORAL: Be yourself ... and explain who that IS. (Weren't ya listening?)
Your website visitors aren't going to trust you to deliver what you promise, if...
3) ... you take, but don't GIVE.
I say "take" to mean contact information, e-mail address, "usage statistics" etc., but not giving back ... anything.
Not even a name.
What's wrong with this picture?
Don't hide behind your site. For instance, one site wanted its visitors to commit $50 a month for some shopping cart system that worked just like 1ShoppingCart.com's $69 option.
Yep -- that's *$50 PER MONTH*.
But guess what? The site looked like it was designed in 3.5 minutes by a preschool "graduate" with no fingers or toes.
And as for contact info?
None was *anywhere* to be found.
The site had only two testimonials -- yes, TWO -- (both from well-known marketers, quite to my surprise). My thing was, if those marketers really endorsed the service and business, why were they afraid to reveal who was BEHIND said business?
I was about to order, too. Heck, I wanted to save some cash. But I wasn't giving nary a nickel to a "company" who listed a generic e-mail address (i.e. webmaster@Much-Too-Clueless.com) on the site and nothing more, and expected visitors to feel secure enough to commit to a month-to-month payment plan.
Ahh … *cough* … I don't think so.
Who knows where my money would've been going? And to whom?
People are skeptical enough about initiating recurring transactions without the extra added obstacle of making them feel that:
(a) you have something to hide
(b) you'll run off with their dough, or
(c) at the very least, you'll set them up with "the month-to-month service from Hades" that they'd never be able to truly cancel.
MORAL: Quit playing with my emotions, and tell me who and where you are, dagnabbit. If you don't ... I AIN'T BUYIN'. Literally.
That's it. Three NON-sneaky subliminal methods for getting your site visitors to trust you, without them even realizing it. Put them to use, and increase your sales ... period!