ARTICLE:

Tired of sitting around twiddling your thumbs, waiting for that next sale to shake you out of a boredom-induced stupor? This article will reveal a simple 9-step plan to help you multiply your product sales in just a few weeks.

1. Make sure you have a hard-hitting headline on your sales page to draw your visitors in.

I know, I know. This point is SO played out. But, I'd be a bad, bad girl if I didn't at least mention it.

Need help crafting a sure-fire, order-pulling headline? "Hmph! Not ME!" you say? Okay then ... let's just pretend.

Check out the following truly outstanding resource for help writing a sales-boosting headline:

Great Headlines Instantly!
http://BizProfitBuilder.com/headlines.html

2. Take 5-10 brief (1-2 paragraph) tips from your product, and cut them down to the bare bones best parts.

You don't want to give away the only "secrets" from your excellent infoproduct, so make these tips powerful and informative ... but don't give away the farm.

The purpose (as you'll soon see) is to convince your visitor that they NEED your product -- not to provide Cliffs Notes to it.

3. Sign up with a reliable follow-up autoresponder, free or otherwise.

Ideally, you'll need one that gives you up to 10 follow-up messages -- one for each mini-tip that you created above, minus one. (i.e. If you have 9 tips, you need to be able to send at least 8 follow up messages.)

Program your autoresponder to send that number of follow-ups, and make each tip its own follow-up message. Send your tips out 4-7 days apart, depending on how many you have. The more you have, the more frequently you send them, having as many of them fall on the same day as the prospect originally requested your sequence as possible.

For instance, if they requested your tips on a Tuesday, make sure you send:

* The first tip immediately
* The second tip on Friday (the 4th day)
* The third tip the next Tuesday (the 7th day)

... and so on.

You'll probably boost response using this schedule, as you keep hitting the day the prospect originally showed an interest in your offer.

If you need an autoresponder, try either of these:

http://www.Biz-Reply.com
http://www.GetResponse.com

4. Put a brief sales message at the bottom of each mini-tip.

You don't want this to be a sales LETTER.

Basically, have it resemble a resource box that you'd see at the end of an article. The purpose of this sales message is to remind the reader of what product your tips are excerpted from, of any special bonuses or discounts you offer, and to get them back to your site to order your product.

5. In your final autoresponder message, offer your readers something special for finishing your e-mail series.

You want to reward the visitors who haven't cancelled your follow-up messages at the end of the sequence, as these people have just become your hottest prospects!

They were obviously interested enough in your product (or topic) to keep reading your tips, and with the slightest extra push, they still may just buy.

Make the bonus *time-sensitive*, to increase the likelihood that they will.

Also, make your surprise bonus *exclusive* to the people still on your list, and NOT available to the general public. You can offer an article-length bonus report on your product topic, a list of 25 (or however many) links to your "hidden bookmark files" as an add-on to the product, or anything else with a high perceived value.

6. Get a "smart" pop-up code for your sales site.

You want a little box to pop up when visitors leave your website in order for them to sign up for your mini-tips. You CAN use a small notice at the bottom of your sales page for people who've decided not to order, but a pop up box would probably work best.

Test to see which one fits your business model the best.

You don't want the box to pop up when people are navigating your sales site -- only when they're LEAVING that particular domain name altogether and have NOT ordered.

To do this, just put the following code in every single clickable link on your site: onclick="exit=false"

   For instance, it might look like:
   <A HREF="http://you.com" onclick="exit=false">order</a>

   -- OR --

   <A HREF="mailto:you@you.com" onclick="exit=false">e-mail</a>

You might also put (another) testimonial in your pop-up window, right before asking them to subscribe to your newsletter for the tips.

To add people to your newsletter and your mini-tip series at the same time, just put your ezine subscribe address AND your autoresponder address in the "Recipient" field of your form.

7. Create an ezine sign-up box in your pop-up window.

You can kill two birds with one stone here. If you have an ezine, tell your visitors that they'll get X number of free tips taken directly from your product when they subscribe to your ezine.

TIP: As soon as I implemented this technique on one of my own sites, I started getting 15-50 *additional* ezine subscribers every day.

By using this method, not only will you get more *pre-qualified* subscribers to your ezine, you're also ACTIVELY following up with these visitors with your mini-tip series. (You're following up with them "passively" with your ezine.)

8. Test your follow-up messages, your sign-up form, and your pop-up box.

This is a given, but I thought I'd list it just in case. I know how easily I forget to TEST to be sure my newfangled promotion will even work before I launch. In all the excitement, sometimes we overlook the little things.

Be sure your messages are formatted neatly, your sign-up form is subscribing people to your follow-up series AND your ezine (if applicable), and your pop-up box is only appearing when people leave your entire website (NOT your sales page).

IMPORTANT: Test every single aspect of your sales AND follow-up process before you launch your new promotion!

In a Nutshell...

As soon as I started using this method of follow up, I increased my sales. You probably won't be able to notice the benefits from this immediately, but instead will need to wait a few days (or weeks) for your follow-ups to do their job.

But in time, if you're patient, you should enjoy more sales of your infoproduct AND more sales from your ezine as a result of more highly targeted subscribers.