Testimonials from Clients:
I wavered for over six months - and lost countless thousands - because some friends told me there was no way to make any real money online.
It's simply not true!
I quit my job in September - just a few months after starting my site - and I've never looked back. Online marketing has been one of the best decisions I've ever made and your site was one of the places that inspired me most.
Len Foley
Author of the best-selling,
"Sales Without the Sucker Punch"
I have been a loyal subscriber to your ezines Harmony, and you are one of the very few that I trust and believe who exudes credibility and honesty. That's why I have stuck with you for about 3 years now.
I too am about to start my own Internet business soon, but I need a 'guru' to guide me along, and you are one of those whom I rate highly along with Terry Dean, Marlon Sanders, Jim Daniels, Phil Wiley who I truly believe are sincerely out there to help the public, and us newbies, and not just out to make a quick sale.
I aim to take this business full-time and I was hoping if you could be a 'mentor' and recommend me courses to get me going. If its one of your products that could get me goin', that would be great. I am hoping that one day I could do a Joint Venture with you, as I am already familiar with your honest approach to things.
Anything from you, even a simple piece of advice is worth its weight in gold.
Sincerely,
Mikhail Mansour
mikhail_mansour@hotmail.com
Harmony, in my heart you are one of the most honest and honorable people I have ever communicated with on line.
It appears to me that "some of your readers" are not very familiar with you as a person, and must have very little reason to write you on a personal level. You have always said what you thought/felt about any given issue/circumstance/organization, and you have always in my opinion been very up front.
It is my greatest hope that you will continue to be the "Harmony" I have trusted for over 2 years now ... after all ... where would us newbies be if we didn't have people of your integrity and experience to help guide us in our efforts on line & off line.
Warmest regards
J. Roger Bertrand
I have recommended products and ended up with the same kind of treatment (described in a past issue of my ezine). So much so that I no longer endorse products.
Until now.
I'm not sure if my market will respond but I will be happy to place links to your products on my site. Hope all is well with your family.
Joanne Black
JoanneBlack.com
My Dear Young Lady,
You are the first publisher that I know of who has been so forthright concerning a promotion that had some underlying facts. If everyone selling products on the internet adopted your standards what a great place it would be.
As I have said previously I have always found you to be as honest as the day is long and for that my dear, you can justly take a bow.
As long as I am around NEVER forget that I will gladly give you a testimonial anytime.
With every blessing
Your devoted fan,
Ken Burgess
CEO/FOUNDER
Keys4success.com
ARTICLE:
7-Steps to Tripling Your Website's Results, *Guaranteed*
About to create a(nother) business website? Don't. Not yet. Whether this is your first site or your tenth, to design any website without using the formula you're about to learn is, quite probably, to create a site that DOES *NOT* SELL.
Give me 9 minutes, and I'll show you exactly how to create a site that does what you want it to do, whether that be to generate more sales of your product, more ezine subscribers, more downloads of your free e-book, or anything else. Use this plan to develop your site's layout, and see a HUGE jump in your results, immediately.
#1. Decide the FIRST and most important thing you want your site to do.
Before we move on, check out the free article, "That Left-Hand Side: 6 Steps To Turning Your Site Into A Potent Sales Machine". It gives you some background and detail on a few things we won't have room to fully address in this article: http://HarmonyMajor.com/articles/site-sales-machine.shtml
Now, I'll be giving two examples for each step outlined in this article.
Site A: With this site, say you want to help establish yourself as an expert in your field.
Site B: With this site, say you want to secure the sale on the first visit.
#2. Decide what ELSE you want it to do (up to two goals).
These goals will need to be somewhat related to your site's most important goal (established above).
Site A: In addition to it helping establish you as an expert in your field, let's say you also want this site to generate more subscribers to your ezine.
Site B: In addition to it securing first-visit sales, let's say you also want to find out what your target market is REALLY looking for (i.e. willing to buy!).
#3. Consider the categories you'll split your site into.
Right now, don't worry about them being feasible in conjunction with the goals you've established above. Just take down a laundry list of everything you might possibly want to include on your site.
Site A: Games, info on your ezine, product reviews, a link directory, a "tell-all" interview on you, testimonials, recommended niche websites, a forum, a section to feature your products, and a radio show.
Site B: News and industry updates, feature comparisons to other products on the market, a poll, and a survey.
#4. How much time do you want to spend updating your site per week?
First of course, you'll need to determine how much "free time" (roughly) you have to spend on your business per week, then how much of that time you actually want to spend on it.
Let's say you work 8 hours five days a week, commute for 15 minutes each way, cook/chill/spend time with the family for 3 hours each day, and sleep 7 hours.
This equates to 18.5 hours per weekday that you're busy, which leaves you with about 5 and 1/2 hours of "free time" per day, that you could spend on your business. (Well not really, because we didn't factor in eating, bathroom visits, catching your fave T.V. show, etc ... but this is a loose "schedule" ... so work with me, eh?)
So anyway, we'll say that you want to only spend 3 of those 5 and 1/2 hours per weekday on your business.
#5. How much money do you want to spend on your site per week?
As little as possible, I'm sure.
But keep in mind that the more TIME you want freed, the more MONEY you'll have to spend to free it up. (Think Web designers, personal assistants to help set up JVs and submit articles, search engine optimization, etc.)
TIP: The more you spend on vital operations like that, the more money you'll probably MAKE, as you'll have more time to run your business, rather than BE run by it.
You can also increase your budget and sacrifice some of your free time NOW, to think in terms of the LONG-TERM payoff for buying "how to" books and stuff to learn how to do a lot of the essentials yourself.
So anyway, let's say you want to spend $50 per week running your e-biz. That's a reasonable goal for someone who may not be generating a profit from their biz yet.
#6. Map out the definite sections/features of your website.
Compare your site section ideas (#3) against your site's proposed goals (#'s 1 and 2), weekly budget (#5), and weekly time requirement (#4). (See what I'm getting at yet? ;-)
I'll do that here to show you what I mean. To save space, I'll only give an example for one of the make-believe sites we focused on in this article.
--Site A--
Reminder: This site's purpose is to help establish you as an expert in your field, and to generate more subscribers to your ezine.
Games: You can find plenty of free game scripts to host on your site that are easy to set up and don't require any maintenance time, so it fits our time and money cap. If you make people subscribe to your ezine before playing, you can increase your signups, fulfilling one of your site's goals.
TIP: If you do, you'll need to offer some EXTREMELY VALUABLE game prizes -- cash, free copies of your products, 50% discounts, etc. -- so you won't turn people off by "making" them subscribe just to play a free game.
Info on Your Ezine: Minimal setup and maintenance time, and no cost to include on your site. This fits our time, money, and goal requirements.
Product Reviews: If you're supposed to be an expert, it'll show in the way you review the products in your niche. It may cost you to acquire new products to review, and the time spent on the reviews could really add up. This one might fit our requirements.
A Link Directory: Can be automated with a free script, but probably won't help establish you as an expert, or generate new signups.
A "Tell-All" Interview on You: Will probably help establish you as an expert, resultantly increasing signups from your site (esp. with a subscribe form in various places in the interview); won't cost anything to include; will require a lot of time to write, but virtually no ongoing maintenance.
... And so on for the rest of your list.
#7. Create an outline for your site ... and a DESIGN that supports it.
Yes! We're finally finished all the "boring" stuff. Now all we have to do is draw up a "site map" (on real paper!) and sketch a design that will help facilitate the achievement of our site goals.
For instance, for Site A (based on our answers and the elimination process from #6), it might look like this:
index.html
/games
/crossword.html
/trivia.html
/reviews
/submit.html
/read.html
/information
/forum
/radio-show
/interview.html
/ezine.html
/testimonials.html
... And so on.
After you've determined the sections, now sketch up an outline of what you want your site to look like. See again the free article, "That Left-Hand Side: 6 Steps To Turning Your Site Into A Potent Sales Machine", for help with that: http://HarmonyMajor.com/articles/site-sales-machine.shtml
You're Done!
If you follow that formula every time, you won't find likely find yourself exceeding your budget, wasting a lot of time on your site, or designing your site blindly ... because you took the time to plan everything out.
Using this formula also prevents you from adding a lot of useless sections to your site that distract from what your main goals are, and water down your site's selling power.