Testimonials from Clients:
I wavered for over six months - and lost countless thousands - because some friends told me there was no way to make any real money online.
It's simply not true!
I quit my job in September - just a few months after starting my site - and I've never looked back. Online marketing has been one of the best decisions I've ever made and your site was one of the places that inspired me most.
Len Foley
Author of the best-selling,
"Sales Without the Sucker Punch"
I have been a loyal subscriber to your ezines Harmony, and you are one of the very few that I trust and believe who exudes credibility and honesty. That's why I have stuck with you for about 3 years now.
I too am about to start my own Internet business soon, but I need a 'guru' to guide me along, and you are one of those whom I rate highly along with Terry Dean, Marlon Sanders, Jim Daniels, Phil Wiley who I truly believe are sincerely out there to help the public, and us newbies, and not just out to make a quick sale.
I aim to take this business full-time and I was hoping if you could be a 'mentor' and recommend me courses to get me going. If its one of your products that could get me goin', that would be great. I am hoping that one day I could do a Joint Venture with you, as I am already familiar with your honest approach to things.
Anything from you, even a simple piece of advice is worth its weight in gold.
Sincerely,
Mikhail Mansour
mikhail_mansour@hotmail.com
Harmony, in my heart you are one of the most honest and honorable people I have ever communicated with on line.
It appears to me that "some of your readers" are not very familiar with you as a person, and must have very little reason to write you on a personal level. You have always said what you thought/felt about any given issue/circumstance/organization, and you have always in my opinion been very up front.
It is my greatest hope that you will continue to be the "Harmony" I have trusted for over 2 years now ... after all ... where would us newbies be if we didn't have people of your integrity and experience to help guide us in our efforts on line & off line.
Warmest regards
J. Roger Bertrand
I have recommended products and ended up with the same kind of treatment (described in a past issue of my ezine). So much so that I no longer endorse products.
Until now.
I'm not sure if my market will respond but I will be happy to place links to your products on my site. Hope all is well with your family.
Joanne Black
JoanneBlack.com
My Dear Young Lady,
You are the first publisher that I know of who has been so forthright concerning a promotion that had some underlying facts. If everyone selling products on the internet adopted your standards what a great place it would be.
As I have said previously I have always found you to be as honest as the day is long and for that my dear, you can justly take a bow.
As long as I am around NEVER forget that I will gladly give you a testimonial anytime.
With every blessing
Your devoted fan,
Ken Burgess
CEO/FOUNDER
Keys4success.com
ARTICLE:
5 Reasons Undercutting the Competition Can KILL Cash Flow
I'm against low-priced products. In a BIG way.
Not only can offering them steadily kill off your business and severely limit cash flow, doing so tends to invite a lot of hassle that could be avoided simply by offering higher end products. Here are five reasons to stop branding your
products with "flea market" prices and start charging what you're worth:
1. You attract fickle customers.
Bargain seekers are a disloyal bunch. They're looking for the company that offers the lowest prices. If that's you -- ALL the time -- you're okay. But should a competitor enter the market with lower prices than you, you have a problem.
You're forced to either undercut them -- slicing into your profit margin once again -- or deal with the fact that your customers, always hopping from the "cheapest" merchant to the next, are about to abandon you.
Or just won't shop with you to begin with.
2. If your prices jump higher, your customers jump ship.
This is different from the point above in that, now, we're talking about the consequences of suddenly deciding to start offering higher end products in a price range your EXISTING customer base isn't used to.
Your customers are coming to you now for a reason -- because you offer good quality products for cheap. Should you start trying to offer your products for premium prices, *some* of your customers will readily adapt, but the majority WILL leave you out to dry.
3. You'll attract newbies. A drove of 'em.
People who pay chump change for high-quality products tend to be newbies. Newbies who either don't have a lot of cash to spend (warning: shoestring budget ahead!) or who don't think they SHOULD spend it ... because "info on the Internet is supposed to be free."
This is a serious problem if you're not looking to attract the newbie market.
You'll find that more experienced (intermediate to advanced) marketers have conditioned themselves to ignore "cheap" products. They've been around long enough to know "you get what you pay for," and they're tired of paying for crap!
I know from my own personal experience in selling that, when you have a cheap product, the only higher profile marketers who'll try it out (read: buy it without you harassing them about it) are the ones who are ALREADY your loyal customers.
The others generally tend to assume that your product can't be worth much, else your price would reflect it.
4. You attract time leeches and bozos.
I had this experience all too often back when my products were cheaper.
Customers who give you $20 or $30 for a product tend to think that you're then their personal paid coach, or that they can treat you any way they please just because they parted with a dollar or two.
And THIS is a serious problem.
The same way "cheapskates" can tend to be unreasonable in the thinking that all info online should be free, they can also tend not to (want to) understand that you have other customers and responsibilities that don't allow you to sit around researching THEIR individual questions all day.
5. You could offer the SAME information for a HIGHER price.
Just because you increase your price doesn't always mean you have to first find ways to increase your product's perceived value. It could already BE valuable enough to fully support a price increase *without* you doing any extra work to add to its value.
For example, my second product, Yahoo! Secrets (a guide for getting a top listing on Yahoo.com), was released at a lowly $22.97 back in 2000. It got lots of sales at that price. But every so often, I'd test an increase in price to see if I could raise it without sacrificing profit.
I tried $24.97, $29.97, $49.97, $59.97 ... all without doing much if anything more to "add value".
And each time, it still sold.
Of course, over the years, I updated the product whenever Yahoo would significantly change the way they ranked their listings. But other than that, I did little if anything to ADD TO the package.
And yet, it still sold.
And increased my bottom line.
Today, the price is $87, and it still sells well without me even promoting it any more. And I didn't smother the product in bonuses. It sells simply because it's a good product -- and it's WORTH $87.
Is yours?
-*-
Are You Limiting YOUR Cash Flow By Underpricing Your Wares?
I sure hope not.
You could be putting *hundreds* more dollars in your pocket each month, just by raising your prices a mere $10 or $20.
Why not set up a test NOW, today, to see if you can get away with increasing your prices to MATCH your value? The rewards can mean a big jump in monthly profit.