Finally! Advertising is exclusively available to and for readers of Straight from the Horse's Mouth (SHM). This will probably be the best ezine ad value you've found for your e-business or marketing related product in a long, long time.
You're GUARANTEED a certain amount of clickthroughs AND/OR SALES from almost every ad placed in SHM. You WILL *at least* break even -- but likely make a profit -- from your Solo Offer, guaranteed.
More on that later. First, the general details...
Here are several reasons why Straight from the Horse's Mouth is one of the best sources online to invest in advertising...
SHM is published once per week, as are the Solo Offers.
The issues and Solo Offers go out alternately, on Tuesdays and Thursdays. (i.e. One issue on Tuesday and one Solo Offer on Thursday, or one Solo Offer Thursday & one issue Tuesday.)
This relaxed schedule is so readers aren't bombarded with offers, which would severely water down YOUR offer's effectiveness.
And I switch up the publishing days for issues and offers mainly so readers won't get used to deleting your ad before even opening it, because they know it's an ad because they'd know that ads were only run on Thursdays, for instance.
IMPORTANT: All mailings must be relevant to computers, online business, or marketing ONLY. Stuff relevant to online business owners.
This IS a business list.
Nothing about vitamins, pets, recipes, or other such foolishness. Yes, I'm sure those things are important to a percentage of SHM readers, but just like you, they've subscribed to this ezine for info to increase their BUSINESS income -- not to keep their dogs happy.
So e-biz and marketing info is all you guys're gonna get.
I'm here to make money, not win a chili cook-off -- how's about you?
Our readers are focused, success-oriented e-marketers with only one thing on their minds -- making a living at this thing. And our (your) job is to help them at that.
Surprisingly enough, a July '03 reader survey showed that 91.43% of respondents WANTED to receive additional offers *from this particular ezine*.
So, you can rest easy that your offer will be READ.
I don't use sneaky "open rate" inflation tactics, like hiding freebies in each Solo Offer, or announcing contest winners in your mailing.
I don't have to.
People read the offers because they WANT to.
I'll let you hear it from them (Straight from the Horse's Mouth ;-)). These comments were offered in response to that July '03 survey. Their words are unedited:
As you can see, my readers trust me not to offer them any crap ... and I refuse to let them down.
So I've gotta hold YOU to that same standard.
In doing so, we'll all be happy. Me, my other readers, and YOU ... when your offer gets opened and read.
