Sorry! No more ad orders are being accepted in Straight from the Horse's Mouth. Ad sales were discontinued on 1/1/04.
Now, solo slots are solely used for my own offers, and ad swaps or barters on a case-by-case basis.
The "break even" and "clickthrough" guarantees apply to the cost of the actual ad and the endorsement, if applicable. This is why you'll see a breakdown of the individual charge for each service for the ad packages below.
The "guaranteed break even amount" listed for each ad package applies to you if you're advertising a product that grosses at least $50 per sale. If not, you're covered by the "clickthrough guarantee." See here for details.
The guarantee does NOT cover the cost of any ad rewrites or critiques you order, because you're paying for my TIME with those packages -- and are getting them at a very cheap rate at that.
The cost of the ad is obviously covered, like I mentioned. But I also feel like I owe it to you to help you make your money back (or guarantee clickthroughs) on the endorsement, too.
I only endorse products that I feel will be very well targeted to my audience, and that I KNOW they'll like. If I'm wrong and they don't like them, that's an error in MY judgment ... and I owe you for that.
Here goes...
- Personalized Solo Offer (standard ad) [ order now ]
Get everything listed on the unique rewards and benefits page (i.e. personalized ads, only one per week, etc.). This is the standard package.
Cost: $167
--Breakdown of Total Package Cost--
Base Ad: $167
Guaranteed "Break Even" Amount: $167
- Critiqued Solo Offer (I critique & review your ad) [ order now ]
Get everything included in the standard personalized Solo Offers, *and* the additional bonus of me critiquing your ad up to twice to suggest ways you could possibly increase response.
This would include suggesting ways to revise your offer (like reworking your bonuses, revamping your ad copy, changing the focus of your offer or ad, etc.), OR even suggesting that you rethink the actual product you're advertising.
And all of this, of course, would be based 100% on what I know my readers like to buy, read about, and learn.
Cost: $217
--Breakdown of Total Package Cost--
Base Ad: $167
Critiques: $50
Guaranteed "Break Even" Amount: $167
- *Endorsed* Solo Offer (I recommend your product) [ order now ]
Includes the standard, personalized Solo Offer AND a sincere endorsement from me at the very top of your Offer, strongly urging readers to check out your product.
HINT: My personal endorsements regularly produce *over a dozen sales* from this little list, in about 48 hours, depending on the product and the offer.
Obviously I wouldn't recommend anything that sucked, or
any product that I didn't *wholeheartedly* believe in.
And of course, this wouldn't be as detailed a review of your product as I do when I send out my own endorsements (the ones that pull the most remarkable response). Instead, I add several paragraphs to the top of your Offer, endorsing your product, and telling readers why I like it and recommend it.
Although I don't have time to screen these by USING each and every one of them, I DO *review* each product or service, and tell readers what I liked most about it.
The most important thing to note here is that I wouldn't subtract any commission for endorsing your product. All the profit remains yours.
IMPORTANT: I still will NOT endorse a fabulous product if it's represented by a crappy ad. Your best bet is to order the Endorsement/Rewrite package so I can help you with the ad copy to make your ad sell as best I can. Because even if the product is exceptional, if the ad is horrible or unintelligible, I won't run it.
You can NOT simply pay me to endorse your product, no matter how much you pay. If I don't think it's *exceptional*, I will NOT endorse it. Period.
"Very good" just doesn't cut it. A product has to be top of the line to be endorsed. Please send me a review copy of your product before you order this package to be sure I can endorse it. No full or partial credits are issued after an ad is placed.
Cost: $217
--Breakdown of Total Package Cost--
Base Ad: $167
Endorsement: $50
Guaranteed "Break Even" Amount: $217
- Solo Offer w/2 Ad Copy RE-writes [ order now ]
You'd get the standard personalized Solo Offer *including* the benefit of me actually REWRITING your ad FOR you (as opposed to simply reviewing it and suggesting to YOU what to do to change it, like in the "Critique" package above).
I'd actually take your copy and rewrite it for you based on the "language" I know my readers respond to best, as well as stressing parts of your offer that I know readers would be most responsive to.
It'd be more than justified to charge LOTS more for this package due to the potential time drain here. But I'm not, because I know that no matter how good your ad copy is, your product still wouldn't sell quite as well as it would if I *personally recommended it* to readers (as in the "Endorsement" package above).
NOTE: I WILL NOT WRITE your ad FOR you! I take an already somewhat well-written ad and RE-write it to boost your response over the original.
If you ask, I'll also tell you why some of the most prominent changes were made, so you can also learn how to write more effective, sales-generating ads.
It's important to keep in mind that you can use this new, expertly-written ad (toot toot!) in ANY other ezines or media after I release the final draft to you. My normal rates for an ad rewrite ALONE would be around this price.
This is a real steal.
NOTE: It takes several HOURS to do each one (on an average of six hours). Copywriters normally charge this
much for the rewrite alone ... but with THIS package, you're still getting an ad to a very responsive audience, AND the *GUARANTEE* that you'll make the cost of your ad back (or clickthroughs).
See a few examples of the ads I've transformed for the rewrite packages below:
Ad #1: before | after
Ad #2: before | after
Ad #3: before | after
Ad #4: before | after
Cost: $267
--Breakdown of Total Package Cost--
Base Ad: $167
Rewrite(s): $100
Guaranteed "Break Even" Amount: $167
- Endorsed Solo Offer *Plus* Rewrites [ order now ]
Includes absolutely everything in both the Endorsed Solo Offer AND the Rewritten Solo Offer packages. A steal of a deal.
It's important to keep in mind that you can use this new, expertly-written ad (toot toot!) in ANY other ezines or media after I release the final draft to you. My normal rates for an ad rewrite ALONE would be around $150.00.
This is a real steal.
NOTE: It takes several HOURS to do each one (on an average of six hours). Copywriters normally charge this
much for the rewrite alone ... but with THIS package, you're still getting an ad to a very responsive audience, AND the *GUARANTEE* that you'll make the cost of your ad back (or clickthroughs).
See a few examples of the ads I've transformed for the rewrite packages below:
Ad #1: before | after
Ad #2: before | after
Ad #3: before | after
Ad #4: before | after
Cost: $317 (limited time only)
--Breakdown of Total Package Cost--
Base Ad: $167
Rewrites: $100
Endorsement: $50
Guaranteed "Break Even" Amount: $217
- Your Custom Ad Package Here! [ order now ]
Want a combination of any of the above that's not already listed here? Want something completely different than what's currently offered?
Contact me to explain your needs, and get a custom quote within 72 hours.
Cost: It's up to you!
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